I help startups and businesses accelerate growth through strategic experimentation, data-driven marketing, automation, and lean methodologies
I’m a growth leader with over 8 years of experience helping startups scale their operations and grow revenue.
I specialize in managing cross-functional teams, guiding product development from concept to market, and driving data-informed growth strategies that deliver impact.
I’ve led marketing teams, implemented automation systems, and mentored 300+ entrepreneurs through Lean Startup methodologies.
My approach to growth hacking centers on agility and structured experimentation. Skilled in frameworks from Hacking Growth by Sean Ellis, I lead Ideate, Analyze, Prioritize, Test (IAPT) cycles that drive impactful growth.
This method has enabled teams to quickly validate ideas, focus on what moves the needle, and scale successful experiments, resulting in significant user growth and retention.
With a strong foundation in growth marketing, I’ve successfully scaled user engagement and transaction volume by optimizing acquisition channels and implementing targeted strategies.
I increased monthly transactions by 25% in 3 months, demonstrating the power of a well-crafted growth strategy.
Having facilitated Lean Startup workshops across Asia, I’ve helped 300+ entrepreneurs validate ideas, pivot strategically, and bring products to market with lean methodologies.
I specialize in building systems that allow startups to grow faster with fewer resources, using customer insights and iterative testing.
Automating customer journeys and nurturing processes is key to scalability, and I’ve designed systems that enhance customer onboarding and engagement.
My workflows streamlined user activation and increased MAU from 29% to 47%
I excel at facilitating design sprints, workshops, and prototyping sessions that drive team alignment and innovation.
From Lean Startup sessions to Design Sprints, I’ve empowered teams to ideate, prototype, and validate concepts rapidly—cutting development timelines from months to weeks.
With expertise in UI/UX and landing page design, I focus on creating intuitive, conversion-optimized experiences.
By leveraging data-driven insights and user psychology, I’ve increased conversion rates by over 30% on optimized landing pages, helping brands turn visitors into loyal users.
Building meaningful connections comes naturally to me. My networking efforts have led to long-lasting business partnerships and client relationships that create mutual growth opportunities.
I find joy in connecting people and fostering collaborative environments where partnerships thrive.
Swipey Digital Services (2023-2024)
Swipey Digital Services, a FinTech startup that empowers businesses to optimize expense management and streamline financial operations.
4X increase in monthly transaction vol. in 12 months.
Conducted user research and testing to improve onboarding workflows, and implemented automated nurturing workflows and onboarding tours to optimize customer activation, increasing active user rate from 28% to 47%
In charge of digital advertising across Meta, Google, LinkedIn and lead the B2B SaaS marketing, content generation.
MyBump Media (2016-2023)
MyBump Media, a nationwide AdTech startup that specializes in reaching OOH audiences via crowd advertising
Tandemic (2016)
Tandemic, a corporate and social innovation firm with clients in Malaysia, Singapore, Thailand and Phillipines.
I worked as a Growth Consultant for the firm – worked on Give.my, an education crowdfunding platform, increasing lead conversion and process reengineering for efficiency.
CodeAr.my (2015)
CodeAr.my, a startup pre-accelerator turning ideas into startups, specialized in the Lean Startup methodology.
Lean Startup Machine (2015)
Lean Startup Machine, the world’s leading bootcamp on the Lean Startup methodology.
Lean Startup Maldives - Addu (2024)
Lean Startup Maldives - Malè (2023)
Startup Grind X Malé (2021)
Lean Startup Maldives - Virtual Edition (2020)
Lean Startup Machine - Malé, Maldives (2019)
Startup Weekend - Malé, Maldives (2019)
Startup Grind X - Malé (2019)
Startup Weekend: AdTech, Kuala Lumpur (2018)
Entrepreneurs Hub - Intercampus Career Fair, Kuala Lumpur (2018)
Khazanah Nasional Entrepreneurship Outreach Bootcamp, Kuala Lumpur (2018)
Startup Weekend - Malé, Maldives (2017)
Lean Startup Machine - Jakarta, Indonesia (2015)
Lean Startup Machine - Kuala Lumpur, Malaysia (2015)
Global Startup Youth ASEAN - Kuala Lumpur (2015)
Tech Lead, LottieFiles
Senior Frontend Developer, Tria
Global Partnerships Lead, LottieFiles
Marketing - SEA, impact.com
I offer flexible, high-impact services that empower businesses to accelerate growth, streamline workflows, and build user-centered products.
Whether you’re seeking a fractional Product Manager, Growth Hacker, or Growth Marketer, my expertise adapts to fit your needs and drive results.
Every business has unique needs—let’s find the solution that works best for yours. Get in touch for a no-obligation consultation.